Webmosa is very much a hands on service, meaning when we embark on some quality SEO or an aggressive Facebook marketing campaign, we like to take on the bulk of the work so you can sit back and reap the rewards.  Despite this fact, we are big on education and strive to provide up to the minute stats and info on all things internet related.  Check this page and our ‘Recent News’ page on a regular basis for updates on social media, search engine, blog, and other types of online news.

Search Engine Marketing and Respective Market Share

Despite the thousands of search engines and website directories in existence, Google is king of the hill. Cited in pop culture from movies to magazines, Google can play a huge role in helping a website receive the traffic levels necessary to make or break a website. Take a look at the following chart, the 2009 search engine market share analysis:

Google accounts for nearly 65% of the total market share.  While having a presence on Yahoo and Bing is still valuable to a website, the bottom line is simple – unless your website is showing up in Google where people can find it without typing in your website address directly, you are literally lost in cyberspace and most likely not living up to your full potential.  Although many people understand this very important principle, very few people can achieve first page placement on Google with any degree of success.  Below is an overall Google algorithm breakdown in terms of what they look for on websites to determine if the website should be ranked high up in the search results:

Google’s spiders crawl websites looking for these specific criteria.  Essentially they want to determine if your website is truly an authority in your industry.  For example, if your website claims to sell baseball gloves, Google spiders crawl your site, scouring physical content that potential viewers of your site would see, they look at the overall navigation of your site to make sure that it’s not too confusing for new visitors, and see how your site stacks up in the eyes of other websites that link to you.  If everything seems to check out then there is a better chance that this website will show up at the top of Google’s search results page when someone searches “Baseball Gloves.”  It can seem easy to get this job done, however even though the criteria seems very straight forward it is quite a time consuming process and requires specific knowhow to execute everything Google, Bing, and Yahoo are looking for.  Contact one of our senior consultants today to learn more about how Search Engine Optimization can be performed on your website.